LinkedIn SlideShare can be a very powerful marketing tool, but only if you know how to use it. While some see it as a fast library of videos, presentations, and all other types of content people know and use, others see it as a huge community, indexed by Google, where plenty of people from journalists to high executives come to pick up information, as well as opportunities. In case you are new to this, here are some clever ways to take advantage of LinkedIn SlideShare.
1) Using SEO to your advantage
Search Engine Optimization is a very powerful tool in the hands of those that know how to make use of it. However, one of the major concerns related to how SEO content is reflected by search engines is about the fact that some pages are stuck to page one of search results, while others have no means to overcome the burden of lagging behind, only because they arrived later to the scene. With SlideShare, you can kiss these worries goodbye, as highly optimized, freshly updated content has more chances of being deemed relevant to search queries.
Getting visitors is much easier on SlideShare than on other communities. Because visitors of this huge community have very specific interest, you can get in touch with them through your content, and have them follow you more than you would succeed on other platforms, such as Twitter or Facebook.
3) Using the power of information
Information is a pricey commodity in the virtual world, as people tend to believe the news and updates developed and delivered by known companies and organizations are less worthy of their trust than what they can find from independent third parties. This is where SlideShare comes into place, as here the information is most and foremost produced by people for people. If you succeed in providing your users with content that is free of bias, you will manage to get your message through.
4) Creating distribution channels
Sticking to the official page is not enough to gain success on SlideShare. In order to secure a piece of the market for yourself, you will have to broaden your horizons. Think about having all the people involved in promoting the service or product you intend to sell becoming all new distribution channels. As any other cloud social network, SlideShare’s power comes from the number of people that see a certain ad, a certain presentation, or a certain teaser. By having all your employees or associates spread the word, you will have more chances of becoming successful.
5) Becoming a brand
There is another possibility you can use when you are on SlideShare. By creating enticing, exciting content and driving people towards your presentations, you will be able to develop a personal brand. It is not unusual for companies and even individuals to become a brand, once they have enough people to support them in what they do. SlideShare can be your tool for personalizing your brand, if you put enough effort into it.