Search Engine Optimization – or more commonly known as SEO – is a vital part of any business’ arsenal of digital marketing tactics, and missing out on it will certainly hurt any business’ chances of maximizing its efforts on the Internet. For more than a decade now, SEO has become one of the most integral parts of digital marketing and is now known as the most effective medium of getting organic traffic for websites today. Below we have shared an Infographic based on Top Six (6) Reasons Why SEO is Important in Digital Marketing for Business Websites and Blogs.
Search Engine Land defines SEO as the process of “getting traffic from the ‘free’, ‘organic’, ‘editorial’ or ‘natural’ search results on search engines”. According to Technopedia, “SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subhead, bullet points, and bold and italic characters. SEO also ensures that the site’s HTML is optimized such that a search engine can determine what is on the page and display it as a search result in relevant searches.”
Research conducted by BrightEdge revealed that organic search is the largest driver of web traffic for most sectors, and is a critical part of revenue-generating efforts today. With this high importance, the more it is imperative that SEO should be a part of your digital marketing efforts this year and onwards. With its capacity to bring your business website to the forefront of search engine results pages (SERPs), you will be able to reap numerous benefits that you otherwise may have never reaped before.
SEO isn’t only meant for the big fish in your industry – even small business can enjoy the benefits of SEO and it may even help them gain a lead against other competitors, no matter how big they are. Aside from this, here are top 6 reasons why your business website needs SEO now, as determined by this infographic by Harris Myers:
- The Online Experience Starts with Search
- It is Very Cost-Effective
- High Traffic + High Conversion Rate
- It’s the Norm in the Competition Today
- It Caters to the Mobile Market
- It is Ever-Changing and so is the Opportunities
The global commerce is continuing to shift towards digital platforms, and with this, SEO will continue to gain significance in the years to come. Being left out of the SEO game can translate to huge lost business opportunities, as well as relying on less-effective methods, which will only hurt your strategy and your business. Leveraging on this important tactic can definitely bring more Return on Investments (ROI) in your business in the long run.
