• Вс. Июн 4th, 2023

Top Ecommerce Email Marketing Best Practices and Strategy Tips

Email is a very powerful Marketing option that increases eCommerce sales. It is a wonderful tool that allows business owners to engage potential new clients and existing customers. In order to make your Email Marketing Strategy more successful, there are some Email Marketing Best Practices and Tips owners should apply.


Email Marketing Best Practices

1. Optimized for All Devices

More than half of your customers will open their emails through their mobile device. Are they able to open and read the emails you have sent? If not, priority number one should be to ensure your emails are mobile optimized. The number of people accessing their email exclusively through their mobile device is continuing to rise. Most people don’t spend a large amount of time on their computers. Incorporating this as part of your eCommerce email marketing plan is crucial.

  • Add columns that make it easier for mobile readers to view.
  • Make sure that the links are easy to tap for those using smartphones.

2. Get Personal

Customers like to purchase services and products from companies they know. Also, they want to feel as if they matter to the business. Personalizing emails is an important step to encourage brand loyalty. It grabs the attention of the customers. Make sure your emails mean something to them, otherwise they will get skipped over or deleted quickly.

  • Know your customers and make suggestions for future products. For example, companies that sell baby items can suggest additional products of the same brand or the next step up in the item. If a mother buys bottles, send an email with links for additional nipples of different sizes. This is customizable with software and increases the chance that they will purchase an item because of the email.
  • Add their name to the beginning of the emails to catch their attention.
  • Don’t just send promotional emails with facts. Owners should include some personal information. Tell the people the history of the business and future plans. Let them in on your company values and goals. Customers love to support business they trust.

3. Use that Subject Line


Subject lines are the front lines of eCommerce email marketing. When a customer scrolls through their emails, the subject line has to catch their eye and make them want to open the email.

They should be short and descriptive. Some companies opt to use shocking or funny subject lines to get the customers to open the email. Whatever route that you take, design the subject line to be personalized and targeting the needs of your customers.

  • Add the customer’s first name to the subject lines; this is likely to catch their attention.
  • Make sure it is concise. If it is possible to say it in three words not three sentences, opt for the three words.
  • Ensure that your subject line is mobile optimized. The preview text, the first little line of text after the title, should be seen by mobile users.
  • Don’t be afraid to be creative, daring, edgy, or whatever is needed to get the customers to open the emails.
  • Be clear; don’t fully trick the customers into thinking the email is based on another thing. At the same time, don’t be too direct and include promotional text in the subject lines each time.

4. Compelling Call to Action

An eCommerce Email Marketing Campaign must have a strong call to action. If not, chances are the campaign will fail, and this defeats the purpose. Make sure that your email has a great subject line, relevant images and a single, strong, compelling call to action. Don’t use more than one call to action.

  • Use a strong command verb which tells your audience what you want them to do. Words such as “shop” “order” “download” “subscribe” are great options, but there are thousands more!
  • Provoke emotion with the words and add an exclamation point at the end of the call to action.
  • Tell them the reason why they should follow this call to action. How does it benefit them? This is a great place to insert your unique selling point.
  • Use fear of missing out (FOMO). An example is a sale that may last for only a short period of time.
  • This is the time to get creative. If it doesn’t work, you can try something else.

5. Use Data

Email marketing allows business owners to gather and analyze data about the effectiveness of their eCommerce email marketing campaign. Best Email Marketing Software is able to list how many people received the mail as well as how many people opened and the read and how many instantly deleted it. This is great insight as you learn to make the campaigns more successful.


Also, Business owners should collect information about what the customers view as they search the website. For example, if a customer leaves the shopping cart full, the software can send another email trying to re-engage them. This is a high value area because the customer is already so close to making a purchase.

6. Use a Series of Emails

When a customer signs up for your email, there should be some kind of incentive for doing so. They will want a welcoming email. Make sure there is a spot to confirm their subscription as well as a benefit. This can be a coupon, typically around 10 to 15%.

After a purchase, follow up after the sale to see if the customer is satisfied. The first email after a purchase should include shipping information. After that, email the customer asking for a review of the item.

Check on dormant customers who haven’t made recent purchases. This is a great way to remind them as to why they love your company. Offer an incentive to make a purchase such as one time high value coupon or free store credit.

There is so much potential for an eCommerce Email Marketing Plan. These few tips aren’t close to all of them. With creativity, the options are endless. You can target customers across the globe and increase sales that might not have taken place. An effective Email Marketing Best Practices can increase company revenues as well as brand loyalty from customers.

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