Technological advancements have paved the way for many small businesses to have an equal footing with bigger enterprises in terms of competition in the market. They are now equipped with better business tools that positively impact their efficiency, accuracy, and quality of work. This has led to the market having more to choose from as technology has made the landscape a fair game.

This is good news for small businesses, as they continually gain access to a wider market that may be interested in what they can offer, or in products and services that deliver the same as the bigger companies with lesser the costs or more convenient benefits. The technological advancements from the past years have also helped them improve their work and optimize it for the growing market trends.

With the turning over of the new year, new technologies and trends are expected to surface once again, and will more than likely make some various changes to the marketing landscape, especially for small businesses that benefit the most from these. These trends will be something that small businesses must adapt to in order to keep up with the ever-increasing demand of the market in terms of technological efficiency and competence.

The takeaway:

• Mobile will become a must
• Cloud continues to revolutionize SMBs
• IoT will become a reality for early adopters
• Increased usage of smart apps
• Personalised CRM will become a priority
• More attention on data loss and cybercrime prevention
• Adoption of safer VMP and Wi-Fi security
• More advanced collaboration tools

Your small business will greatly benefit from these trends if you anticipate them early on and adjust your strategy accordingly. This will help you step up your game and become a better option for your target market, as well as help you foresee any potential weaknesses and correct them beforehand. These trends will also help you understand where else you can improve on your strategies and technology that is incorporated in your business. Following Infographic has been developed by team “The Service Manager”.